Thursday, August 12, 2010

Free article directory - a Site to Market your Business

With a free article directory, you get to tell your target market about what you offer. You get to share with them information that is going to encourage them to buy your product or your services. This is a terrific method of marketing that doesn’t cost you anything but time. When you create your articles, you will submit them and have a resource box at the bottom.

When a reader enjoys the information you offer them, they are going to be inclined to find out more about you and your business. They will read that resource box to find out what your business is all about. It is a great idea to have a link or two in that resource box to take them to a web page relating to what they just finished reading.

You need to write quality information though when you use free article directories to market your business. You need a powerful introduction, strong body, and a powerful conclusion to wrap it all up neatly. If you lose the reader’s interest along the way they won’t ever get to that resource box.

Don’t write your articles like sales letters either. The reader should feel very relaxed and not pressured to buy when they are reading. You should have the right lingo for your target market in those articles too. By doing so you will be able to share information that helps them to learn and motivates them to buy from you.

Building up a strong relationship with your target market is important. Free article directories allow you the means for doing just that. People are more inclined to make a purchase from an online business that they know something about versus one that is foreign to them. It also tells them that you are dedicated to your customers and not just out there to make money from them.

There are rules and guidelines that apply to free article directories. Read through them before you set up your account. The rules can vary too such as the minimum word length and the amount of time it takes before the articles will be available for readers. It can range from a few days to a week so find out.

If you aren’t taking part in free article directory submissions as a means of marketing your business, you are missing out on a great opportunity. There is so much that any business can write about that will capture the attention and the loyalty of that target market. The fact that you can keep your advertising costs low and your profits high is a great motivation to get started with it.